Paradigm Shifts for Techs: Educational Marketing by Derek R. Iannelli, IT Strategist, Progressive Integrations, Inc., We love our buzz words. This is the newest one I have grabbed onto and that is probably because I have been chewing a lot on Robin Robbins stuff lately. What is ‘educational marketing’? I will define it as: “The systematic, intentional, and customer service driven education of your current and prospective clients for loyalty and longevity by direct response.” First let me start off with, I am still learning and there are better guru’s on this topic than me (just type ‘educational marketing’ into Google). What does this have to do with the IT business and isn’t that what they pay me for? I sense this objection quite a bit when I try to talk with other techs and once I explain that it is a process, an [+]