Paradigm Shifts for Techs Part 5:  Cheap Clients-hardware is a commodity, excellent customer service is not By Derek Iannelli-Smith, IT Strategist, Progressive Integrations, Inc., Question:  What do you think my approach should be to introducing this new service (managed services) to "cheap" customers? You make some great points, and I am quite familiar with them.  Considering most of our clients are consumers, I hear them regularly, which is why educational marketing is the key (http://computerrepairblog.com/paradigm-shifts-for-techs-educational-marketing.html).  Nickel-and-diming clients are easily handled with proposals/quotes, and a good disclaimer statement upon acceptance of 80/20, for instance my proposals and quotes state:  “If you accept this proposal/quote, we require 80% up front and 20% upon completion of the project.  If you would like to pay by credit card, we can also accommodate that for you, please touch base with billing/finance to work out details.”  Why do I do [+]

Dear Valued Clients who are DSL customers (or cable customers), Let me first state that I am very satisfied with my DSL at home. Yesterday I received this message (way below) from AT&T. Because much of our B/F (break/fix) work comes from slow machines, virus infected machines, etc, I thought it might be beneficial for me to give you some background information before you jump on the FREE download below (or consider any FREE product), I want to let you know why I do NOT download the FREE software offered by my ISP (or Comcast either). Also just because you have a Mac, does not mean you are immune: http://www.macworld.com/article/135900/2008/10/antivirus.html 1. Free is not necessarily FREE. What do I mean by that? Just because something is FREE does not [+]